Audi Q8 India Launch Strategy

Agency: XP&D An experiential & digital platform, Mumbai 
Client: Audi 
The Brief: To launch Audi Q8 in India
Tagline: The 8th Dimension
The Idea: Bring alive the 8th Dimension quite literally where users can experience the world of Q8 in a tangible way
My role: Experiential concept, launch strategy, on-ground user experience & visual direction