Google Brand Strategy

Agency: Geometry Global Encompass, Mumbai
Client: Google
The Brief: Create a format for CMO meets where Google as a brand can strike an easy chord with CMOs across reputed Indian companies, and get them familiar with Google’s products and services that could help these marketing heads take their businesses to the next level.
TG: CMOs – Chief Marketing Officers
The Challenge: Google faced a major issue with getting reputed CMOs under one roof as these guys are extremely crunched on time. Besides this, many of them also perceived Google events as merely sales pitches. Hence, the challenge was to get CMOs interested in attending these events personally and not have their subordinates attend on their behalf. This was crucial for Google as a brand, as it wanted the key messaging and benefits of new products to reach the actual decision makers of a company. 
My Role: I came up with the experiential concept, strategy and communication for this campaign