Asian Paints Brand Film Script
Agency: XP&D An experiential & digital platform, Mumbai
Client: Asian Paints – Royal Aspira; Asian Paints is an Indian multinational company in the business of manufacturing, selling and distribution of paints, coatings, home décor, bath fittings and related services. Royal Aspira is a brand of Asian Paints that is the world’s most technologically advanced interior emulsion paint.
The Brief: To communicate the benefits of Royal Aspira Paint to the end customers in order to drive sales.
Benefits:
1.Technologically advanced paint with Water Beading Technology that protects the walls from water
2. Teflon Surface Protector that safeguards the walls against toughest of household stains
3. Crack bridging ability that protects walls for a long time
4. Five year performance warranty
5. International Environmental Safety standards approved
6. Great sheen & smooth finish
TG: People looking for the most sustainable paint option in the market.
The Challenge: Choosing a Paint brand is a decision that is mostly taken by a paint contractor in India. The end customer needs to be educated on the new features and advancement in paint technology, so that they can push their contractors for a particular paint type.
My Role: B2C Digital 3D Ad Film Script
| Voice Over | Supers | Visuals |
| You, are the king of your life… | All darkness | |
| And your home, is your castle! | Your home, your castle | Hint of the camera entering a home space, only a spotlight is seen |
| The living room is your darbar… | The living room… | Cut aways of a living room |
| That shines the light of your glory | Shines the light of your glory | Shine on the walls |
| The bedroom is your throne… | The bedroom… | Cut aways of a bed room |
| That reflects your personality | Reflects your personality | Camera pans through the room decor |
| The walkways are your pillars… | The walkways… | Cut away of a long walkway |
| That speak volumes of your royalty | Speak of your royalty | Walls with picture frames of a family, focus on the texture of the paint |
| Home is your comfort den … | Home is your comfort den | A old lady closes a wet umbrella clumsily… |
| that allows you to be you | The water droplets wet the walls of the entrance | |
| It’s the drawing board of your dreams | Drawing board of your dreams | Close up of a kid doodling on a wall with sketch pens |
| Where you can paint your perfect story | Your perfect story | Zoom out & see the entire wall covered in doodles |
| Its where you fight, make up & laugh | Where you fight, make up & laugh | Two teenagers fighting, throw a bag/object, the other kid dodges it and it hits the wall… |
| Without ever worrying about any cracks or pain | Close up of the wall shows its crack-free and unaffected | |
| Home is where you can cook up a storm | Where you can cook up a storm | Kitchen cut away with food cooking on the stove, splattering tadka on the walls near by |
| Because with Royale Aspira your home can bear any windstorm | Royale Aspira can bear any windstorm | Product Pack Cut away |
| It is the Midas touch that transforms your home timeless | Generic home/walls/walkway cut aways | |
| But Royale Aspira is not for everyone… | ||
| It is for the Audacious | Its for the Audacious | A father and kid is seen painting a wall with a roller |
| …. looking for the most technologically advanced paint | The most technologically advanced paint | |
| The Glamour Conscious, seeking the highest sheen & smoothest finish | Highest Sheen & Smoothest Finish | Close up of a hand touching the wall texture, the surface giving off a shiny light |
| The Perfectionists wanting Teflon Surface Protector that safeguards the walls against toughest of household stains | Teflon Surface Protector that safeguards walls against toughest stains | Close up of a hand cleaning off the kitchen stains established earlier with a cloth |
| The Visual Fanatics who value crack bridging ability that keeps their walls beautiful for a long time | Crack Bridging ability that keeps the walls beautiful for a long time | A microscopic POV looking for cracks in the wall…but none to be found |
| The Ambitious who appreciate a 5 year performance warranty | 5 Year Performance Warranty | 5 year performance warranty is being doodled by a kid on the wall |
| The Artists who prefer Water Beading Technology that protects the walls from water | Water Beading Technology | Close up of a hand drying off the water splashed because of the wet umbrella |
| The Environmentalists who seek International Environmental Safety standards | International Environmental Safety Standards | Close up of the Product Pack focussing on the safety standard mark |
| And for the ones who desire the best experiences money can buy! | …For the ones who desire the best moments money can buy! | A family of father, mother, grand mom, teenagers and a young kid enjoying their time in the living room |
| Royale Aspira, because your home, is your castle! | Your home is Your Castle | Close up smiles of the family members with Aspira GFX branding |
