HSBC Brand Strategy

Agency: Geometry Global Encompass, Mumbai
Client: HSBC India
The Brief: To attract HNIs to opt for HSBC Premier, HSBC’s premium banking services, by giving HNIs a larger than life hook to be part of this elusive service.
TG: High Net Worth Individuals (HNI customers)
The Challenge: HNIs are not easily impressed with experiences that can be bought by money. Hence, HSBC has to lure this segment with ‘money can’t buy’ experiences.
My role: B2C Brand Strategy, Concept & Creative communication